Signature red
#C80200Primary actions, selected states and the warranty moment.
PINK SWAN / THE BRAND GUIDE
Home,
elevated.
An architectural identity with a human heart.
Beautiful British-made home improvements. One team. Every detail taken care of.
VISUAL IDENTITY & DESIGN PRINCIPLESSEPTEMBER 2026
01 / POSITIONING
Remarkable homes.
Reassuringly simple.
Pink Swan helps homeowners across England create considered improvements and complete exterior transformations. The promise connects beautiful design with a coordinated experience.
“Transform Your Home.
We Take Care of Everything.”
Every touchpoint should feel confident, warm and attentive to detail. Lead with the customer’s home, then make the next step clear.
02 / THE ORIGINAL LOGO
A signature worth keeping.
Preserve the original artwork
Keep the architectural symbol, lettering and swan silhouette intact. The swan stays its original pink. The website uses no pink outside the logo.
Do not recolour, redraw, stretch, crop or apply filters, shadows or effects to the logo. Use the supplied original PNG and preserve its aspect ratio.
Download the Original LogoGive it breathing room
Place the complete logo on a clean white or light neutral surface. Allow clear space of at least half the logo’s height on every side. If used on a dark composition, give it an appropriate light panel.
The supplied artwork is 512 × 83 pixels. It works well at approximately 215–275 pixels wide on the website. Obtain the original vector artwork before large-format print production.
03 / COLOUR
Quiet foundations.
A confident signature.
Red signals action and confidence. White, stone and charcoal provide architectural structure. The original logo is the only place pink appears.
Deep red
#A90200Hover and pressed states for red controls.
Architectural charcoal
#1B1B1EHeadlines, body text and considered dark sections.
Clean white
#FCFCFBThe main canvas, with generous open space.
Soft stone
#F3F3F1Quiet background changes and supporting panels.
Neutral border
#DFDFDDFine dividers, input borders and structure.
Secondary text
#656568Supporting copy on white and stone backgrounds.
Indicative balance: 65% white and stone · 25% charcoal · 10% red. Photography remains the dominant visual element.
Use white text on red buttons and keep smaller body copy charcoal or the secondary text colour on light surfaces. Check contrast whenever text sits over photography.
04 / TYPOGRAPHY
Clarity meets character.
Manrope
Use for navigation, body copy, interface labels and primary headings. Regular to medium weights feel composed; stronger weights give compact interface text clarity.
A home less
ordinary.
ordinary.
Body: 16–18px · Line height: 1.6–1.8
Large headings: fluid, approximately 40–100px
Labels and captions: 12–14px
Cormorant Garamond Italic
A selective editorial accent for the emotional phrase within a large heading. Use generously sized italic lettering with comfortable line height.
Beautifully
considered.
considered.
Use for emphasis, not long paragraphs.
Avoid cramped spacing, excessive italics and thin text.
Fallbacks: Arial for sans-serif, Georgia for editorial type.
05 / PHOTOGRAPHY & FILM
Believable homes.
Beautiful possibilities.
Architectural, calm and real
- Believable English homes with realistic proportions.
- Natural light, charcoal frames, stone and warm timber.
- Wide views balanced with material, entrance and roofline details.
- Considered landscaping and authentic domestic scale.
- Calm film movement, restrained editing and no embedded branding.
Trust in every image
Approved customer photography may support completed-project claims. Choose imagery that is relevant to the service it accompanies. Keep the lighting, framing and colour treatment consistent.
Before-and-after comparisons must show the same property with matching camera positions and proportions. Keep a project gallery to that property; never pad it with unrelated photography.
Do not invent customer names, locations, testimonials, installation dates or results.
06 / VOICE & MESSAGING
Confident. Warm.
Reassuringly clear.
Signature lines
- A home less ordinary.
- One team. Every detail taken care of.
- Same address. A different feeling.
- British made. Beautifully considered.
- Beautiful today. Protected for tomorrow.
Make every promise concrete
Pair an aspirational headline with a clear explanation of the products, process or next step. Use simple language and speak to the homeowner’s priorities.
Avoid fake urgency, unsupported savings, invented reviews, claims of superiority and unverified technical ratings. Let considered design, transparent information and relevant evidence build confidence.
Use “Get a Free Quote” consistently for the main enquiry action. A consultation request is an enquiry, not a confirmed booking.
07 / REUSABLE DESIGN RULES
Space to breathe.
Purpose in every detail.
Layout
Use generous page margins and varied editorial compositions. Let one photograph lead each section. Fine rules and quiet surfaces provide structure without clutter.
Buttons & navigation
Red primary buttons, deep red hover states and visible keyboard focus. Use concise labels and generous touch targets. Keep the quotation action accessible on every page.
Motion
Section entrances take approximately 400–700ms; interface feedback, 150–250ms. Use short upward reveals, lightly staggered cards and restrained hover zoom on portraits and photographs. Honour reduced-motion preferences.
Comparisons & galleries
Make before-and-after controls usable with keyboard, mouse and touch. Label both states clearly. Gallery viewers must provide a visible close action and keyboard navigation.
Forms
Use persistent labels, helpful validation and clear state changes. Preserve entries on error. Show success only after genuine acceptance; describe an email draft as a draft.
Responsive behaviour
Prioritise readable copy, comfortable spacing and clear actions on small screens. Avoid horizontal overflow and oversized media downloads. Keep content accessible without animation.
08 / CONFIRMED BUSINESS INFORMATION
Built on real information.
Premium British-made home improvement products. Serving homeowners across England. A complete project service and a 15-year warranty.
Windows, front and back doors, porches, conservatories, cladding, fascias, soffits, gutters and complete exterior transformations.
Contact
0113 880 5789
pinkswan.windows@gmail.com
Warranty wording
“Applicable cover, terms and care requirements are provided with your quotation and warranty documents.” Do not add unconfirmed exclusions, insurance backing or additional guarantees.
Customer confidence
Use approved reviews and completed-project evidence when available. Otherwise explain clear quotations, coordinated service and warranty information, with a way to request relevant examples.
PINK SWAN / ORIGINAL LOGO. RED WEBSITE.Return to the Website